Will BP opt for a name change?

When Barack Obama equates the spillage to 9/11, you know it spells trouble for BP. Arthur Andersen faced a similar crisis many years ago. The consulting division cut the losses by reinventing itself as Accenture. Perhaps that's a lesson for BP. Indyposted gives us the invaluable example of wonder candy 'Ayds'. 'Ayds' didn't take the AIDS threat seriously enough. So much so, even after the sales fell by 50%, the brand decided to do nothing. In 1988, when things went into a tizzy, 'Ayds' was renamed as 'Diet Ayds'. But it was a case of too little, too late. Eventually the brand was withdrawn from the market. BP must not risk such misadventures. Apologise for the spillage. Make a hefty payout. Rename. Relaunch. And hope the public forgets. Else, there's very little hope.