Albert Dali declares Sony Entertainment Television as India's Longest Brand Name

After a study of over 2000 home-grown Indian brand names, Albert Dali Naming Consultants has declared Sony Entertainment Television (SET) as the longest
brand name in India. With 27 letters, and 10 syllables, SET towers above most
Indian brands. Royal Challengers Bangalore came a close second with 25 letters.
And Tribhovandas Bhimji Zaveri (now called TBZ) finished third with 24 letters.

“We wanted to demolish the long standing myth that only short brand names work
in India. We are a country with a tradition of mile-long monikers. So we analyzed thousands of local, regional, and national brands across all categories. And we plucked out names with more than 10 letters. When we compiled the list, we found
that over 100 brands made the cut. Hopefully this research, will make people look
at longer names, more kindly,” says Anantha Narayan, Name Consultant & Brand Researcher at Albert Dali.

India’s Top 100 Long Brand Names

1. Sony Entertainment Television (27)
2. Royal Challengers Bangalore (25)
3. Tribhovandas Bhimji Zaveri (24)
4. The Grand Sweets and Snacks (23)
5. Kotakkal Arya Vaidya Sala (22)
6. Oriental Bank of Commerce (22)
7. Sona Chandi Chyawanprash (22)
8. Fruitshop on Greams Road (21)
9. Pond’s Dreamflower Talc (20)
10. The Hindu Business Line (20)
11. The New India Assurance (20)
12. Hotel Saravana Bhavan (19)
13. Just Around The Corner (19)
14. Not Just Jazz By The Bay (19)
15. Thalapakattu Biryani (19)
16. The New Indian Express (19)
17. Ananda Bazar Patrika (18)
18. Brilliant Tutorials (18)
19. Central Bank of India (18)
20. Dabur Lal Dant Manjan (18)
21. Indian Overseas Bank (18)
22. Peter England People (18)
23. Punjab National Bank (18)
24. Sundaram BNP Paribas (18)
25. Chennai Super Kings (17)
26. Dabur Chyawanprash (17)
27. Kalyani Black Label (17)
28. Oriental Insurance (17)
29. Standard Fireworks (17)
30. The Leela Kempinski (17)
31. United Bank of India (17)
32. Business Standard (16)
33. India Coffee House (16)
34. Malayala Manorama (16)
35. Mysore Sandal Soap (16)
36. Paramount Airways (16)
37. Rajasthan Patrika (16)
38. Sankar Nethralaya (16)
39. Sri Krishna Sweets (16)
40. Sri Kumaran Stores (16)
41. State Bank of India (16)
42. The Economic Times (16)
43. Amar Chitra Katha (15)
44. Apollo Hospitals (15)
45. Bharat Matrimony (15)
46. Corporation Bank (15)
47. Crompton Greaves (15)
48. Deccan Chronicle (15)
49. Delhi Daredevils (15)
50. ICICI Prudential (15)
51. Kitchens of India (15)
52. Rajasthan Royals (15)
53. Runglee Rungliot (15)
54. Sundaram Finance (15)
55. Vicco Vajradanti (15)
56. Vicks Cough Drops (15)
57. Deccan Chargers (14)
58. Hindustan Times (14)
59. Indian Railways (14)
60. Navbharat Times (14)
61. Royal Challenge (14)
62. The Mobile Store (14)
63. Allahabad Bank (13)
64. Ananda Vikatan (13)
65. Business Today (13)
66. Business World (13)
67. Café Coffee Day (13)
68. Copper Chimney (13)
69. Double Diamond (13)
70. Flying Machine (13)
71. Indian Terrain (13)
72. Kingfisher Red (13)
73. Kings XI Punjab (13)
74. Lacto Calamine (13)
75. Louis Philippe (13)
76. Mainland China (13)
77. White Mischief (13)
78. Wipro Shikakai (13)
79. Ambuja Cement (12)
80. Bank of Baroda (12)
81. Bombay Dyeing (12)
82. Eureka Forbes (12)
83. Gopal Palpodi (12)
84. Indigo Nation (12)
85. Knight Riders (12)
86. Little Hearts (12)
87. McDowell’s No.1 (12)
88. Peter England (12)
89. Royal Enfield (12)
90. Shoppers Stop (12)
91. The Telegraph (12)
92. The Statesman (12)
93. Asian Paints (11)
94. Bajaj Pulsar (11)
95. Dina Thanthi (11)
96. Jeevan Sathi (11)
97. Mother Dairy (11)
98. Tata Indicom (11)
99. TVS Star City (11)
100. United India (11)