Wrong Names Campaign

This campaign is our response to the Do-It-Yourself (DIY) naming that happens in our country. Some blatantly wrong decisions are taken just because someone on the client side fancies a name. Nobody checks the category-fit, product-fit, market-fit, cultural-fit, pricing-fit and the communication-fit. They just pluck a name, make a logo for it, launch the brand (we call such brands, pseudo brands) and live to regret it all their lives. It's about time we as a country stopped making such elementary mistakes. It's about time to get your naming right...