Villgro, the social business incubator, got in touch with us to develop a trademarkable, dot-com-able name for their impact fund with a focus on son-of-the-soil ventures in the fields of agriculture, energy, healthcare and skilling. Since the fund not just provided financial support but also mentoring, we decided to coin a new word to reflect the character of the company. Menterra is a portmanteau derived from Mentoring + Terra (Latin for 'earth'). The name cues the international character of the fund and yet is rooted to supporting ideas connected with the land. The simple and soulful logo was developed by Senior Art Director KN Balakrishnan.
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