Wednesday, May 18, 2016

Albert Dali Names Hobbistan



Happy Labs approached us to name an app that gives you a clear picture of all that's happening in your city. It was a third-party project for Palpro Technolologies, a Coimbatore-based client. The 'local happenings app' category is fairly cluttered with leaders such as Eventbrite, Thrillist, Gravy and Localmind. Instead of making it an event-centric app, we recommended creating a community around hobbies because all that users were searching could be correlated to their inner desire to kindle an interest. Since the land of origin of the app was India, we recommended an Indian sounding English name. Hobbistan was the result. Hobbistan is the place to pursue whatever fascinates you. It's Indian. It's international. And has IP available across the world. The app is available for download at the Google Play Store.

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