What do you call a company that is not a company but more of a movement? What do you call an enterprise that is more tech than agriculture? What do you call a venture that fuses artificial intelligence with native wisdom? What do you call a startup that's here to change the fate of farming in South Asia? When Airwood Aerostructures got in touch with us for re-branding, we had a lot to mull over and plenty to achieve with just 2 or 3 syllables. Fortunately for us, we had a clear headed founder who wanted anything but a safe name. With innumerable filters that included global availability and trademarkability, what we set out to achieve was to distill the essence of the brand in one word. AIBONO does that and more elegantly.
Being a coined name derived from English and Latin (also French), Aibono leverages the power of AI (Artificial Intelligence) to achieve bono (Latin for good). Given the spirit of the brand was about harnessing technology for the greater common good, this kinda resonated well. It also helped that Aibono and Airwood had the same legacy initials. But what really clinched it for Aibono was the seed of possibilities that lay within. Here was a soft sounding name that felt very untechie and at the same time, it rolled off the mouth as if it were a first person intro 'I Bono'. Considering we wished to establish the brand as a farmer's friend, the Bono nickname came in handy. And that also gave us the clue to create a quirky brand mascot that will hopefully endear himself to all farmers.
The naming journey that led to Aibono was a truly immersive 60-day experience that has possibly given India, its first global brand in smart farming.
Note: The logo and mascot design was by the amazing Gopi Prasanna.
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