A Kochi based start up that's into water tank cleaning solutions was looking for a stand out name in the category. In a space with a surfeit of descriptive names, we explored the coined name territory. Since the client was in the business of Tank Hygiene and offered end to end solutions, Total Hygiene or Tygiene made eminent sense. CP Sajith, the master art director, helped sculpt a classy logo for the brand.
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