A Tiruppur-based start up handled by Happy Labs got in touch with us to develop a trademark-able, dot-com-able name for a range of premium bed linen. Given the core brand promise of comfort, we coined the name 'Cozium' (a noun form of Coziness) to give it an international feel. In a category dominated by Bombay Dyeing, Portico, Raymomd, Truhome, and Tangerine, it did feel strikingly different and particularly softer. 'That cozy feeling' was captured elegantly in the logo unit with the creation of the 'God of Coziness' who surrounds himself with a feather blanket. The logo was developed by Jey Anand and his talented team at Happy Labs.
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