In a country with no sporting culture, when a brave start up sets out to build the nuts and bolts for creating professional sportsmen and women, how do you name it? We chose 'Sports Cult' as it resonated best with client's mission. Fortunately, TSB Sports from Hyderabad, lapped it up. The 'winged athlete' visual identity we designed for 'Sports Cult' is a personification of the dare-to-dream nature of our target group who wish to launch their careers in professional sport.
No comments:
Post a Comment