Albert Dali brands The Gaudium School

What do you name an international school built around the theme of happiness? We handpicked the Latin word for 'joy' and added a snooty prefix to make it sound even more premium. The Gaudium is a 27-acre school located in Kollur, Hyderabad. Given our mandate of readying a trademarkable, dot comable name, the name worked out really well. Instead of a literal visual interpretation of the name, we opted for the 'flying colours' as our visual identity. With red standing for passion, blue representing freedom, and gold cueing success. The fluttering flag is a very contemporary graphic unit as compared to the classic style emblem that most schools flaunt. We consciously chose a modern global identity to stand out from the crowd.