Albert Dali brands Boonbox

The e-commerce arm of Inthree Access has been branded as 'Boonbox' by Albert Dali Naming Consultants. Targeted at Tier 2 towns and hard-to-reach rural areas of India, Boonbox will focus on markets with low speed internet connectivity. The mobile phone would serve as the access point for consumers and Boonbox would aim to make their wish come true by delivering just the right products. The service is being rolled out first in Tamil Nadu and then the brand will go pan-national. Boonbox is an evocative 2-syllable name that captures the brand promise of 'whatever, wherever'. The 'magic box' is the app icon and brand mnemonic we chose for Boonbox. The red and black colours were handpicked for maximizing readability on the cartons.