Name of the Day: Jhing Chik Jhing

Acoustically rocking movie titles have been tried before in India. Jhoom Barabar Jhoom created a buzz. But the movie let down the title. Jhing Chik Jhing is a fruit of the same family tree. The only difference is Jhing Chik Jhing is far more appropriate. The reason why JCJ works over JBJ is it's more vibrant, happy and very intrinsic to the plot. The Indie Marathi movie is a feel-good film about a kid who dreams of helping his cotton farmer dad escape from the tight squeeze of a loan. What I like about the name is it's language-neutral, un-serious and it teases you into wondering what the movie will be about.